Télécharger le livre :  Humanistic Marketing
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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the...

Editeur : Palgrave Macmillan
Parution : 2013-11-19
Collection : Humanism in Business Series
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