Ebooks de Jurate Banyte en PDF et EPUB

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Gamification and Consumer Engagement
Jurate Banyte , Rimantas Gatautis , Elena Vitkauskaite
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a...

Editeur : Springer
Parution : 2020-11-12
Collection : Progress in IS
PDF, ePub

128,39 €