Ebooks d'Anthony Lowrie en PDF et EPUB

1 Livre(s)
Télécharger le livre : Understanding Branding in Higher Education
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Understanding Branding in Higher Education
Anthony Lowrie
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of...

Editeur : Palgrave Macmillan
Parution : 2017-10-25
Collection : Marketing and Communication in Higher Education
PDF, ePub

126,59 €