Ebooks d'Albert N. Greco en PDF et EPUB

5 Livre(s)
Télécharger le livre : Scholarly Publishing in the Humanities, 2000-2024
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Scholarly Publishing in the Humanities, 2000-2024
Albert N. Greco
 This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to...

Editeur : Palgrave Macmillan
Parution : 2024-08-16

PDF, ePub

42,19 €
Télécharger le livre : The Strategic Marketing of Science, Technology, and Medical Journals
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The Strategic Marketing of Science, Technology, and Medical Journals
Albert N. Greco
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.This period has witnessed tremendous economic, marketing, and technological growth including the migration from a...

Editeur : Palgrave Macmillan
Parution : 2023-06-30

PDF, ePub

47,46 €
Télécharger le livre : The College Textbook Publishing Industry in the U.S. 2000-2022
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The College Textbook Publishing Industry in the U.S. 2000-2022
Albert N. Greco
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a...

Editeur : Palgrave Macmillan
Parution : 2023-05-17
Collection : Marketing and Communication in Higher Education
PDF, ePub

42,19 €
Télécharger le livre : The Marketing of World War II in the US, 1939-1946
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The Marketing of World War II in the US, 1939-1946
Albert N. Greco
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans...

Editeur : Palgrave Pivot
Parution : 2020-06-10

PDF, ePub

58,01 €
Télécharger le livre : The Growth of the Scholarly Publishing Industry in the U.S.
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The Growth of the Scholarly Publishing Industry in the U.S.
Albert N. Greco
This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing...

Editeur : Palgrave Pivot
Parution : 2018-10-16

PDF, ePub

58,01 €