Tous les ebooks de la collection "SpringerBriefs in Business" - Springer

126 Livre(s)


Ajouter à ma liste d'envies Pop-up Retailing Charlotte Shi , Gary Warnaby This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative... Editeur : Springer Parution : 2017-12-28 Collection : SpringerBriefs in Business PDF 58,01 €
Ajouter à ma liste d'envies Management in the Digital Age Annika Steiber In this Springer Brief, the author introduces how Chinese firms are successfully using their own variants of the 'Silicon Valley Approach' to management. The author begins the discussion by deliberating on the extent to which management models need to be re-invented. A... Editeur : Springer Parution : 2017-10-26 Collection : SpringerBriefs in Business PDF, ePub 68,56 € PDF ePub
Ajouter à ma liste d'envies The Teachings of Management Karin Brunsson This book provides a brief overview of the fundamental presumptions underlying the idea of management. It is argued that managers and others must endorse these presumptions – the teachings of management – even though they are well aware that their applicability to... Editeur : Springer Parution : 2017-04-26 Collection : SpringerBriefs in Business PDF, ePub 63,29 € PDF ePub
Ajouter à ma liste d'envies Electronic Word of Mouth (eWOM) in the Marketing Context Michael D. Williams , Yogesh K. Dwivedi , Elvira Ismagilova , Emma Slade , Michael D. Williams This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between... Editeur : Springer Parution : 2017-02-15 Collection : SpringerBriefs in Business PDF, ePub 58,01 € PDF ePub
Ajouter à ma liste d'envies Engagement and Disengagement at Work Barbara Imperatori This book offers a concise summary of cutting-edge research and practical implications about employee engagement. The author presents a clear perspective on the meaning of employee engagement, its antecedents and consequences are presented with evidences. Based on... Editeur : Springer Parution : 2017-01-16 Collection : SpringerBriefs in Business PDF, ePub 63,29 € PDF ePub
Ajouter à ma liste d'envies Emergency Response Decision Support System Siqing Shan , Qi Yan This book mainly addresses the Emergency Response Decision Support System (ERDSS) and its applications, making use of ten related modules and a number of key technologies, especially Disaster Assessing Technology, Adaptive Information Evaluation Technology and Knowledge... Editeur : Springer Parution : 2017-01-15 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies Co-Creation and Learning K.B. Akhilesh This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect... Editeur : Springer Parution : 2017-01-04 Collection : SpringerBriefs in Business PDF, ePub 58,01 € PDF ePub
Ajouter à ma liste d'envies Moral Leadership in Business Collectif This brief explores the concept of moral leadership in organizations. Specifically, it examines ways in which companies can strengthen their reputation in the market and increase performance by taking leading positions in the realm of business ethics. It presents... Editeur : Springer Parution : 2016-09-14 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies Mind Genomics Veljko Milutinovic , Jakob Salom In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are... Editeur : Springer Parution : 2016-09-01 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies The Internationalization of Higher Education and Business Schools Gabriel Hawawini This book provides a critical review of the internationalization process among higher education institutions (HEIs), taking a closer look at the case of business schools. The first part offers a novel definition of this phenomenon and examines the forces that... Editeur : Springer Parution : 2016-07-29 Collection : SpringerBriefs in Business PDF, ePub 58,01 € PDF ePub
Ajouter à ma liste d'envies Explaining Productivity Differences Hiromichi Shibata This book, in contrast with previous research and popular discussions that focus on the productivity of workers, identifies the critical influence of supervisors and engineers as key drivers of productivity differentials. To do so, it analyzes productivity at a Japanese... Editeur : Springer Parution : 2016-07-26 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies Digital Creativity Model and Its Relationship with Corporate Performance Kun Chang Lee This book provides theoretical and practical backgrounds for the digital creativity management and related Agent-Based Modeling (ABM) results on the basis of a set of realistic assumptions in which several topics such as knowledge network, diversity, individual... Editeur : Springer Parution : 2016-07-25 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies Mapping Sustainability Transitions Simone Franceschini , Gerardo Marletto , Chiara Ortolani , Cécile Sillig This book was written for anyone wishing to understand how sustainable scenarios emerge from current innovations. It complements current sustainability transition research by providing a “socio-technical map,” an analytical and operational tool that can be used to... Editeur : Springer Parution : 2016-07-05 Collection : SpringerBriefs in Business ePub 94,94 €
Ajouter à ma liste d'envies Integrity in the Business Panorama Collectif This volume explores the value of business integrity and ethics as a "best practice" model in business strategy. The authors define business integrity, explore areas in which integrity is often absent or discredited, and provide a framework and tools to help build... Editeur : Springer Parution : 2016-06-11 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The MERge Model for Business Development Orit Hazzan , Ronit Lis-Hacohen This Brief presents a new model for business development—MERge—to be implemented in practitioners’ professional development in general and in the context of STEM (Science, Technology, Engineering and Mathematics) initiatives, particularly, in industry, educational... Editeur : Springer Parution : 2016-04-28 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Mobile Marketing Channel Yogesh K. Dwivedi , Vinod Kumar , Mahmud Akhter Shareef This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing... Editeur : Springer Parution : 2016-04-23 Collection : SpringerBriefs in Business ePub 58,01 €
Ajouter à ma liste d'envies Fundamentals and Principles of Artifacts Science Masayuki Matsui This is the first book covering original information on the mathematical science of such the artifacts as 3M&I-body system, in which “3M” means human, material/machine, money, and “I” means the information/method in nature versus artifacts.This book is the product... Editeur : Springer Parution : 2016-02-19 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies The Smart City and the Co-creation of Value Nobuyuki Tokoro ?The original point that differentiates this text from otherwise similar texts is that it looks at the building of smart cities from the viewpoint of an interchange of knowledge among companies in different industries, or “Ba” as shared context in motion, and emphasizes... Editeur : Springer Parution : 2015-11-11 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies Counterfeiting and Piracy Ludovica Cesareo This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers... Editeur : Springer Parution : 2015-11-06 Collection : SpringerBriefs in Business PDF, ePub 52,74 € PDF ePub
Ajouter à ma liste d'envies Social Accounting for Sustainability José Luis Retolaza , Maite Ruíz-Roqueñi , Leire San-José This book deals with the limitations of economic and financial accounting as an appropriate instrument to reflect the real value created or destroyed by an organization. The authors present a sustainable social accounting approach that considers both the social and... Editeur : Springer Parution : 2015-10-16 Collection : SpringerBriefs in Business PDF, ePub 68,56 € PDF ePub
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