Tous les ebooks de la collection "Springer Proceedings in Business and Economics" - Springer

168 Livre(s)
Télécharger le livre : Managing Humanitarian Logistics
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Managing Humanitarian Logistics
Sumeet Gupta , Vinod Chandra Menon , B.S. Sahay
This book discusses emerging themes in the area of humanitarian logistics. It examines how humanitarian logistics and supply chains play a key role, focusing on rapidly delivering the correct amount of goods, people and monetary resources to the locations needed to...

Editeur : Springer
Parution : 2015-09-10
Collection : Springer Proceedings in Business and Economics
PDF, ePub

105,49 €
Télécharger le livre : A New Paradigm for International Business
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A New Paradigm for International Business
Hadrian Geri Djajadikerta , Zhaoyong Zhang
This book offers a collection of studies on regional integration and the dynamic business environment in East Asia. The papers included, originally presented at the 2014 Asia Pacific Business Conference on "Free Trade Agreements and Regional Integration in East Asia,"...

Editeur : Springer
Parution : 2015-07-01
Collection : Springer Proceedings in Business and Economics
PDF, ePub

147,69 €
Télécharger le livre : Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Raj Sethuraman
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of...

Editeur : Springer
Parution : 2015-06-03
Collection : Springer Proceedings in Business and Economics
PDF, ePub

94,94 €
Télécharger le livre : Cities and Sustainability
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Cities and Sustainability
S. Mahendra Dev , Sudhakar Yedla
The book addresses the sustainability of cities in the context of sustainability science and its application to the city boundary. In doing so it investigates all the components of a city on the basis of sustainability criteria. To achieve sustainability it is essential...

Editeur : Springer
Parution : 2015-05-11
Collection : Springer Proceedings in Business and Economics
PDF, ePub

94,94 €
Télécharger le livre : Cultural Tourism in a Digital Era
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Cultural Tourism in a Digital Era
Vicky Katsoni
This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing...

Editeur : Springer
Parution : 2015-03-31
Collection : Springer Proceedings in Business and Economics
ePub

147,69 €
Télécharger le livre : Managing in Recovering Markets
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Managing in Recovering Markets
S. Chatterjee , D.P. Goyal , Narain Gupta , N.P. Singh
The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices while at the same time attempting to retain their core competitive advantages. This development has called upon academicians and practitioners alike to...

Editeur : Springer
Parution : 2014-10-27
Collection : Springer Proceedings in Business and Economics
ePub

94,94 €
Télécharger le livre : National Brands and Private Labels in Retailing
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National Brands and Private Labels in Retailing
Irene Esteban-Millat , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Juan Antonio Mondéjar-Jiménez
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added...

Editeur : Springer
Parution : 2014-06-10
Collection : Springer Proceedings in Business and Economics
ePub

94,94 €
Télécharger le livre : Management Innovation
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Management Innovation
José-Luis Hervás-Oliver , Marta Peris-Ortiz
Under a framework in which technology and organizational innovation are markedly separated, this book advances knowledge on the topic by exploring the antecedents of a firm’s adoption of organizational innovation and its performance consequences. The concept of...

Editeur : Springer
Parution : 2014-01-18
Collection : Springer Proceedings in Business and Economics
ePub

94,94 €
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